Personal Branding

Corporate Photography for Sales Executives, Professional, Consultants, Real estates, insurance agent and more

“A series of experiments by Princeton psychologists Janine Willis and Alexander Todorov reveal that all it takes is a tenth of a second to form an impression of a stranger from their face, and that longer exposures don’t significantly alter those impressions (although they might boost your confidence in your judgments). Their research is presented in their article “First Impressions,” in the July issue of  Psychological Science.” –  Association for Psychological Science.


Your headshot is like the visual logo of your personal brand. If you’ve always wanted that dream job or are currently in business, you’ve probably heard and read about the pride that top executives (in any industry) have of their image. From their point of view, everything they do  in the public eye has to be calculated and in tune with their brand message – including their picture. On the other hand, if you’re stuck in a rut and want a change – a professional headshot is your key to opening that door. A headshot is the simplest way to not only be noticed by those around you, but also to a wide spectrum of viewers from prospective recruiters, clients, and even those seeking a relationship.

At this point you might be asking, “ya I get it… but how will a pro photographer make that happen, when I can just get a friend who has a digital camera to do the same thing for free?” The truth is, a pro photographer knows his / her craft (composition, lighting, how to pose a subject, post-production editing, etc) and it is our daily job to make things look great, be it people, products, or whatever the mind can conceive. Would you (honestly) trust your friend who is a mechanic and owns two properties help you buy your first home? No, you’d hire a professional in the field aka a real estate agent! There’s a reason professionals seek other professionals – because they know the ins and outs of the job and are good at it – so don’t cut yourself short.


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